My role

Marketing, Visual Design & Event Photography

I led the marketing and visual communication for the event, creating digital and printed advertisements to drive awareness and attendance. This included designing promotional assets across social and physical touchpoints, as well as documenting the event through photography to support post-event engagement and future promotion.

Logo Making

The event logo was inspired by the title treatment and visual tone of Jackie Brown. I referenced its bold typography, retro character, and cinematic attitude to create a logo that feels confident, expressive, and rooted in cross-cultural style.

Multi-Channel Promotional Flyers (Digital & Print)

First digital flyer

The front of the printed flyer and Instagram ads used iconic Los Angeles imagery—featuring the Hollywood hills, a modified Hollywood Sign displaying the event name Boogie Brown, and downtown LA visuals—to immediately ground the event in its local context. The back of the printed flyer contrasted this with an illustrated Tokyo scene, revealing the event’s Japanese influence and reinforcing its cross-cultural identity.

Instagram Video Ad: Engagement vs. Conversion

Result

Print Ads via Japanese Free Paper Magazine (LA.LA.LA)

Printed-Ready Data

To reach a more culturally aligned audience, I created print ads for LA.LA.LA, a free Japanese-language paper distributed across Los Angeles. This channel allowed the event to directly connect with Japanese and Japanese-American communities already engaged with local culture, food, and nightlife.

Instagram Post Image Variations

Short promotional videos featuring all performers

Digital Ads & Post Performance

I produced four different Instagram post designs along with short promotional videos featuring all performers. By varying visual formats while keeping consistent branding and messaging, the cmpaign maintained momentum across multiple posts and touchpoints. As a result of these combined digital efforts, the event sold 142 tickets and 3 VIP tables, demonstrating a little improvement in conversion compared to earlier promotions.

Live Background Videos for DJ Performances

I created background videos featuring each DJ’s name to play while they were performing. These visuals reinforced performer identity in real time, supported the overall event branding, and added energy to the live experience without distracting from the music.

I designed staff T-shirts for the event to clearly identify team members and support smooth on-site coordination. The shirts aligned with the event’s visual identity while prioritizing visibility and function, helping attendees easily recognize staff during the event.

Event Photography

I documented the event through photography to capture the atmosphere, performers, and audience experience. The photos focused on energy, movement, and cultural details, and were used for post-event promotion, social media, and future marketing materials.

Results & Reflection

Result

The event attracted approximately 400 attendees, demonstrating strong overall reach and successful audience turnout across both digital and physical promotion.

Reflection

While the campaign was effective, one key learning was the importance of visual consistency across ads. Responding to different client requests led to some variation in design styles, which slightly weakened overall brand cohesion. Moving forward, I would focus on clearer communication with the client around the value of consistency—using a shared visual system to accommodate creative differences while still building stronger, long-term brand recognition.